YOUNG VOTERS OF COLOR MAY DO IT AGAIN IN 2014

Kirk Clay

Hit With The Sequester, Young Voters May Give An Encore Performance

Young voters played a significant role in Obama’s 2012 victory, helping him sweep all four battleground states—Florida, Ohio, Virginia and Nevada—with 60% of the youth vote.  Nationwide, voters under the age of 30 made up a large share of the overall electorate, representing 19% of all voters, an increase from their share in 2008.

As we move towards the 2014 midterms, we see signs of a repeat “high-water mark” performance.  Already young voters have been extremely vocal on progressive issues like immigration reform, gun violence, and marriage equality.  Fueled by the power of social media tools like Twitter and Facebook in politics, the youth electorate’s role is beginning to solidify.  According to 2012 exit polls, young voters expressed more progressive attitudes on a range of issues—from gay marriage to the role of the federal government—than other voters.  They are the only age group in which a majority said that the government should do more to solve problems.  Additionally, they are the most racially and ethnically diverse age group with over 40% currently being voters of color (VOC).

The stage is now set for the next act and it looks like the same play with a slightly different cast. It’s true that next year’s election will not have a leading man reciting “47%” lines. However, Romney’s performance was so memorable that similar lines may haunt GOP candidates in youth districts of influence – Congressional districts that are not necessarily majority minority but have enough diversity to effect the election.

Take the “sequester” fight for example. To most young VOC this seems to be an extension of the “Makers- vs – Takers” campaign. First, almost all young people in poverty will be affected by the “sequester.” Second, most of these voters fall into the “47%” grouping. Lastly, Congress recently approved a modification to the “sequester” that includes education cuts – federal loans, grants and work-study aid which have a greater impact on young voters.

The larger implications for election 2014 are clear, especially in battleground states like Florida where Leon and Franklin counties have high poverty and unemployment rates. It’s going to be hard for the GOP to persuade young VOC that “spending cuts” are good for their county. This is especially true in a college town Congressional district like Florida’s 2^nd, where the demographics are 5% Latino, 24% African American, and 2% Asian. Note that this district has a significant young VOC population and President Obama received close to a majority of the vote in 2012.

The truth is, the GOP brand is taking a beating and the political environment is changing in states like Florida. As a matter of fact, Republicans are having an identity crisis while the Democrats are securing their image as champions of the Middleclass. This actuality is magnified on campuses like Florida A&M.

Looking towards 2014, it seems that 2012 was a trend setting year in politics. Young voters are continuing to move away from the GOP and increasingly support Democrats. If they continue to be engaged at a high degree, register to vote at healthy levels, and support commonsense candidates – then 2014 may look a lot like the 2006 midterm elections. If young voters stand up for what they believe in and fight for what they believe is right, they will bring new energy to Washington.

###

Kirk Clay is Senior Advisor at PowerPAC

Author: Kirk Clay Sr.

Kirk Clay Sr. is a Senior Advisor, Analyst and Strategist. Currently, he leads many efforts. He is responsible for the strategic and operational leadership of Capitol View Advisors. This includes publicly representing the collaborative, overseeing acquisition and guiding the overall program implementation with institutional and individual contributors. Before that, Kirk Clay served as a Senior Advisor to PowerPAC+ where he built and led management systems, structures, and measures for the “start-up” business. Recently, he led an independent expenditure to elect U.S. Senator Cory Booker. Also, he served as the national field director during the 2008 primary season where he raised $10 million and led an effort that mobilized more than 500,000 voters in ten states. Between 2008 and 2011, Mr. Clay was the National Civic Engagement Director for the NAACP where he was responsible for developing and implementing political research, advocacy and training agenda. Under his leadership, the NAACP executed three 4.0 style voter mobilization campaigns and a national census effort to increase civic participation rates in 2008, 2009, and 2010. Mr. Clay’s background includes serving as the Treasurer for the PTA, Director of Outreach for Common Cause, Deputy Director for the National Coalition on Black Civic Participation, Deputy Field Director for People For the American Way, Vice Chair of the Census Information Center Steering Committee, Lead Trainer / Administrator for Democratic National Committee, White House Intern and Senior Advisor. He lives in Washington, DC with his wife and three children. His hobbies include traveling, cooking, and listening to jazz. He is a popular political blogger and is active on twitter @kirkclay and Blog: kirkclay.com capitolviewadvisors.com View all posts by Kirk Clay Sr.