Unity and Progress: The Power of Voters of Color in Shaping the South’s Political Landscape #BeThe1st

As the election season heats up, the southern states, including Tennessee and North Carolina, have captured our attention. Yet, my focus shifts toward Georgia—not merely for its pivotal role in politics but for what it symbolizes as a “Promised Land” for Voters of Color (VOC). Despite modest population growth in Atlanta, as per the 2020 census, neighboring Athens-Clark County has seen a significant 15% increase. This growth, echoing changes from a decade ago, has granted Georgia additional political influence through an extra congressional seat and an Electoral College vote a decade ago—a reminder of the importance of demographic shifts, similar to those witnessed in North Carolina in 2020.

This year also marks the 60th anniversary of the Freedom Summer, a monumental effort by civil rights groups like CORE, SNCC, and NAACP to dismantle the barriers that African Americans faced in voting, particularly in the Deep South. Fannie Lou Hamer, a valiant Mississippi native, emerged as a national voice for voting rights during this period, notably with her impactful testimony at the 1964 Democratic National Convention.

Reflecting on my initial visit to Atlanta, I recall being invited by Reverend Joseph Lowery to help lead a bus tour through the Deep South—a defining moment of my early organizing career. Despite a delayed arrival due to weather, the warmth of the welcome I received, and the urgency of our mission to reach the Mississippi Delta by sunrise, underscored the relentless spirit of the civil rights movement—a commitment to leaving no one behind.

This ethos of inclusivity and responsibility is something I wish were more prevalent in today’s Congress, especially as they engage in partisan skirmishes over issues like the debt ceiling. Their actions often seem more focused on obstruction than on cooperation, neglecting the urgent needs of our economy and the well-being of our communities.

In places like Georgia, however, Voters of Color are increasingly mobilized, echoing the politically charged atmosphere of past elections, like that of November 3, 1998. That year, VOC represented 30% of the vote share, a figure that helped progressive candidates achieve significant victories. Today, with VOC comprising a substantial portion of Georgia’s electorate, their potential to influence the 2024 elections is immense, particularly in key areas like Atlanta and Athens-Clark County.

From my first journey to Atlanta to the current moment, the lesson remains clear: our strength lies in unity. As we approach 2024, we must continue to foster an environment where every voice is heard and valued, ensuring our democracy truly represents all its people. This is about more than just electoral politics; it’s about reaffirming our commitment to a diverse and vibrant democratic process. This is how we drive forward. #BeThe1st

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Kirk Clay leads Capitol View Advisors with a vision rooted deeply in our shared values, channeling our collective creativity and strategic insight to bridge communities with the essential information and resources they need to elevate and achieve their dreams.


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Author: Kirk Clay Sr.

Kirk Clay Sr. is a Senior Advisor, Analyst and Strategist. Currently, he leads many efforts. He is responsible for the strategic and operational leadership of Capitol View Advisors. This includes publicly representing the collaborative, overseeing acquisition and guiding the overall program implementation with institutional and individual contributors. Before that, Kirk Clay served as a Senior Advisor to PowerPAC+ where he built and led management systems, structures, and measures for the “start-up” business. Recently, he led an independent expenditure to elect U.S. Senator Cory Booker. Also, he served as the national field director during the 2008 primary season where he raised $10 million and led an effort that mobilized more than 500,000 voters in ten states. Between 2008 and 2011, Mr. Clay was the National Civic Engagement Director for the NAACP where he was responsible for developing and implementing political research, advocacy and training agenda. Under his leadership, the NAACP executed three 4.0 style voter mobilization campaigns and a national census effort to increase civic participation rates in 2008, 2009, and 2010. Mr. Clay’s background includes serving as the Treasurer for the PTA, Director of Outreach for Common Cause, Deputy Director for the National Coalition on Black Civic Participation, Deputy Field Director for People For the American Way, Vice Chair of the Census Information Center Steering Committee, Lead Trainer / Administrator for Democratic National Committee, White House Intern and Senior Advisor. He lives in Washington, DC with his wife and three children. His hobbies include traveling, cooking, and listening to jazz. He is a popular political blogger and is active on twitter @kirkclay and Blog: kirkclay.com capitolviewadvisors.com

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