May 24, 2012
Clutch State Update
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FEMA – 45525 – FEMA hosted Latino Leadership Summit in Washington, DC (Photo credit: Wikipedia)
PAC+ Launches Latino-Focused TV Advertising Campaign in Arizona
Today, PAC+, a new national network of leaders focused on democratizing money and politics to give voice to America’s New Majority, will launch a television advertising campaign targeted at the Latino electorate. This is PAC+’s first ad in Arizona, the center of the right wing’s attack on Latinos, and the fastest growing sector of the New American Majority. The ad will be the first Latino-focused ad by an independent group this cycle.
PAC+ is a newly formed national PAC created to flip the balance of power from Red to Blue by harnessing the potential of the demographic revolution. PAC+ is a PAC of many donors, not mega donors, and aggregates annual membership fees from professionals across the country, distributing those resources to strategically selected races in its target states (AZ, CA, NM, TX, OH, and GA).
“Romney has acknowledged that ‘he’s sunk’ if he can’t make inroads with Latinos. We intend to sink him, and to get the rest of the progressive community to join us,” said Steve Phillips, Chairman of PAC+. “PAC+ selected Arizona for the launch of its paid media program to highlight the state’s political significance and its untapped potential to the progressive community, which is not yet convinced of the value of investing resources in this electorate,“ he added.
“This television advertising campaign is the first paid media work that PAC+ will be doing in 2012 and as such is the first salvo in what will be an escalating and sustained effort targeting Latinos in 2012 and beyond. It is the first television ad aimed at a Latino audience to be aired by any independent group thus far,” said Dr. Julie Martinez Ortega, Senior Advisor to PAC+. The advertising campaign will be a state-wide effort in Arizona that includes the Phoenix, Tucson, and Yuma media markets. The ads will air in Spanish and English-language media outlets and on both broadcast and on cable. “We’re still finalizing our fundraising for the ad,” said Martinez Ortega, “but it’ll certainly be in the high five-figures to low six-figures.”
The ad reminds Latinos and Progressive voters about what is at stake if Romney were elected President. It defines Romney for Latinos and Progressive voters by using his own words, in an effort to contrast him with President Obama and thereby motivate them to vote for Barack Obama in November. The ad is being released on the heels of the Romney campaign’s newest ad “Dia Uno”, which attempts to erase his damaging words and actions, which will negatively affect the everyday lives of Latino voters.
“PAC+ will not allow Romney’s history of and continued disrespect of contributions of Latinos to our nation to be erased like an Etch a Sketch by his handlers, especially vis-à-vis Latino voters. Romney’s words reflect his values and Latino voters must know what he truly thinks about the community and with whom he associates himself,” said Phillips. “PAC+’s ad will remind voters of this important fact.”
“It’s very telling that Romney’s Spanish-language ad is nowhere to be found on his website. PAC+ reminds Romney that he can’t have it both ways — excoriating Latinos on one hand, and acting like he’s welcoming them with the other,” said Martinez Ortega. “There is a saying in Spanish, ‘Dime con quien andas, y te dire quien eres’ (“Tell me with whom you associate, and I’ll tell you who you are”) and Romney’s key advisors, allies, and supporters comprise some of the most anti-Latino voices in Arizona and in the country.”
PAC+ was launched on March 21st by a National Board of over 70 community and political leaders in 16 states and is “powered by” PowerPAC.org, a social justice advocacy organization that coordinated the country’s first independent expenditure for Obama in 2007 and conducted a $10 million, 18 state electoral program targeting African American and Latino voters in key states.
Kirk Clay is Senior Advisor at PowerPac
February 23, 2012
Clutch State Update
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Image via Wikipedia
By Kirk Clay
Political Trends May Reset 2012 Electoral Map
Every Thursday, I take my son to winter baseball camp. I enjoy watching him learn the fundamentals of fielding, throwing, and hitting. I watch him go over the same routine countless times so he’s prepared to make a clutch play if needed. As his dad and coach, I remind myself about Reggie “Mr. October” Jackson’s quote which speaks to the significance of me being there as the coach/manager for my son, “I’ll tell you what makes a great manager: A great manager has a knack for letting you know that they believe in you. They make you get more out of yourself. And once you learn how good you really are, you never settle for playing anything less than your best.”
I wish we could say the same about the GOP’s commitment to civil and human rights. They have made many attempts at garnering support among People of Color. But as this week’s Arizona Republican debate came to an end, I began to contemplate if the GOP will lose that support.
For instance, the candidates’ answers on immigration reform made me wonder if they truly understood the depth of the firestorm that their “anti-immigration” rhetoric was fueling. They threatened to veto the Dream Act, expressed full throated support of regressive Arizona-style immigration laws, and they were noticeably silent during the Adalberto Jordan scuffle.
Are they aware of the impact that these positions will have on People of Color when they vote? Do they realize that these remarks indicate a pull away from any type of commitment to civil and human rights which was used by George Bush to sway People of Color to join the GOP bandwagon?
Or maybe this suggests that they are ignoring the power that Arizona’s Voters of Color bring to the ballot box and gambling on the past where McCain won his home state by nine percent in 2008, Bush won by nine percent in 2004 and Bush won by six percent in 2000. In fact, Bush won over forty percent of the Latino vote in 2004. Maybe they believe they can back away from civil rights issues because they can win without any votes from People of Color.
What the GOP may not understand is that their policies toward Voters of Color (VOC) are turning states like Arizona into a battleground due to significant population shifts. Remember that according to the 2010 census, Arizona’s population increased significantly in the last ten years. They gained a new congressional seat plus an extra Electoral College vote.
My advice to “political experts” is to not underestimate the VOC voting machine. For example, People of Color in Arizona make up 24% of the voting age population and in 2008 an impressive 74% of those registered to vote went to the polls. In fact, Voters of Color made up 18% of the vote share in the general election.
This number increased to 20% in 2010, a Tea Party wave year. Think about what could happen in 2012 if every eligible Voter of Color is energized? Particularly in cities like Phoenix where the population grew by 9.4% to 1,445,632 which included more than 280,000 “Key” Voters of Color. These Phoenix voters recently elected a Latino City Councilman and a new Democrat Mayor.
Keep this in mind– the entire Electoral College math could shift if significant investments by progressives, philanthropists, labor and political insiders were made to energize and turnout POC voters in Arizona. If this happens and Arizona becomes a CLUTCH state, it could go from red to blue.
Whether or not this is the year that Arizona becomes a CLUTCH State is unclear. The political geography and demographic numbers are there. All that’s needed is the level of support required to build the electoral vehicle to get the best performance from the emerging electorate. I believe that the time has come for a political game changer to step to the plate. That’s popping the clutch.
Kirk Clay is Senior Advisor at PowerPAC